Yes, this is a post about something FREE.
Free – The Future of a Radical Price by Chris Anderson
You must download this into your iTunes account or listen to it here.
Part of this is based upon a concept we are familiar with on our Saturday trips to the grocery store or Costco. Free samples, supposedly free add ons to an item we’ve purchased, and rebates that make us feel like we got a deal.
But, Chris is talking about really giving something of value free to the marketplace.
He even uses an example of an airline in Europe that can afford to give free airplane flights because their business model allows them to earn money through other avenues.
As an entrepreneur, you most likely need cash and you need it fast.
However, this book/podcast gives a long term perspective on building relationships, adding value to the marketplace and …in the long term maybe even making more money through providing a lot of your expertise for free.
Don’t want to share too much here, but it is worth downloading (or listening to on the laptop) while you go on a walk or clean the kitchen or garage. It came out a couple of years ago, but is still applicable to where the marketplace is going.
P.S. I just went in and looked at the times for each chapter. Looks like this will take three hours to listen to which means it was interesting enough for me to think I only had it on for an hour. (-: