Yes, I did it again. No, this has nothing to do with Brittney Spears. Yes, it has to do with Seth Godin and books. A few months ago Seth mentioned that he had a new book out in his blog post.
Poke the box.
I knew nothing of the book until reading the blogpost from my iPhone email. Yet, I clicked over to Amazon and purchased it without even thinking.
Yesterday, my RSS feed delivered another blogpost from Seth and he was touting another book – Anything You Want by Derek Silvers. Did I know anything about the book? No. But, I clicked over to Amazon and bought it.
And look – here I am marketing this book and I know nothing about it. All because I trust Seth Godin.
Do you make products or provide services that make people say “Oops, I did it again?”