Just finished a great book. Remember? It is the book I ordered directly from Seth Godin’s blog post without even finding out what it was about, who the author was, etc. Now that shows Seth’s influence!

It is a cute little book. You can read it in an hour.Picture of a boy sticking his head out of the sand on the cover of Anything you Want

By Derek Sivers – Anything You Want!

Derek is the founder of CD Baby, an extremely profitable business that enabled any musicians to get started in the world of sharing their music instead of waiting for a big name to pick them up. He’s since sold the business…and the story about that is also in the book.

Why do I love his little book?

Derek is REAL. He made mistakes and shared them. He doesn’t pretend to be this power CEO that must hobnob with the big boys. He encourages all entrepreneurs to follow what makes them happy. And, that will be a different answer for each one.

He is open in sharing that you will have to make decisions along the way that may make you less money, but will make you more happy. It takes guts to run a business this way.

So many great little thoughts, but one I really liked was “Being, not having.” So often we think we need to make more, grow bigger, and have widespread influence. Instead of trying to grow big fast, focus on enjoying what you do and creating value for your customers. Figure out what you really want to spend your time doing – do you like being out and about all the time networking or do you like to keep it small and manageable and immerse yourself in the actual work? “To each his own” so to speak.

One of his business mottos was to do whatever it takes to please the customer. Derek shares the story of how he changed his feedback forms to include a space for customers to ask for whatever they wanted. Someone asked for some cinnamon gum. So, CD Baby had a worker pick up a pack at the store when they ran an errand. They included it in the customer’s order. Another asked for a squid. They complied.  How awesome is that! You think you are just filling space with some weird request to get a reaction and the company actually gets it for you!

I’d venture to say that those customers are still with him. (-:

Go buy the book! It is under $10 and worth the read. Plus, who wouldn’t like a book with this cover? A cute kid stuck in the sand.

Reminds me of a picture of my own, but I wasn’t so happy. (-;

Link to the book Anything You Want on Amazon

Posted by nudgestrategist

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