A few years ago I was anxious about presenting at a conference after being out of practice for a few years. I wasn’t sure if what I had to share was noteworthy to anyone outside of our organization, let alone our team. I wasn’t even sure anyone would show up to my session. I openly expressed my fear to some co-workers. Everyone gave the usual “You’ll do fine” advice. But, Mark Oehlert (http://blogoehlert.typepad.com/) stressed the importance of always treating even one participant as if you were there for them. He had started his blog and said he wrote what he wanted to write and if even one person listened that would be fine by him. Mark is a successful thought leader and now has thousands of blog and Twitter followers because he’s great at spreading ideas and making people think.
His comment made me think and most importantly I remembered it. Everytime I write a blogpost, deliver a conference session or train in a webinar, I remember his comment.
Today I held an all day series of webinars. The attendance was low. There were a few technical difficulties along the way. I hadn’t gotten all of the marketing right. In fact, I was downright busy and so were the presenters. It could have been a let down.
But, it wasn’t and here’s why:
- Preparation – each presenter came prepared. They had thought through a topic. They had to create a presentation. They had to figure out what idea they were trying to share. They were excellent and provided meaningful information.
- Accountability – the products each presenter created didn’t exist earlier this week. The products existed because they had a goal to participate in this webinar. How amazing is it that if we just set a date and promise to be there for others, we actually produce? Accountability is a huge key to any success actually happening.
- Awareness – honestly, I was not aware of the talent right under my own nose. The presenters are all in our online Nudge Village Accountability Group. They contribute all the time, but I had never seen any of them present. Wow. Nudge Village’s got talent!
- Personal Change – there was something to learn from all the presenters. I may have been the only participant in some sessions, but their presentations made an impact on ME. What do you think I’m going to do now? I’m going to share and promote them.
- Promotion – yep, I’m going to promote what each of these presenters offer because it made an impact on me. What if they had acted as if I didn’t matter? As if I didn’t count? Would I still be promoting them?
We’ve all heard the Power of One quote – often attributed to Nelson Mandella, but actually written by Marianne Williamson. The Power of One is real – whether it is the person presenting or the person being presented to. Ideas are exchanged, hope gained, and a possible partnership formed.
When it comes to webinars, sharing your blog, presenting at conferences and spreading your big idea…don’t forget the one. That “one” may be a person like me. I learn, I share, I promote, I mentor, and I give.
The failure of the webinar today isn’t that the numbers were low, though I hoped they’d be higher. The failure is thinking that the one that did show up wasn’t important enough to share our best with and that they wouldn’t spread Your idea when you shared it.
Over the course of time, if we do share our best with the one, the one will become two, the two will become four and the four will become 100, 1000, or perhaps 10,000.
The point is to just keep sharing – one person at a time.