Great nudge from a behavioral economics point of view. Plus, the example shared is from a “losing weight” perspective which many of us can relate to!

What is behavioral? A blog of recent updates to behavioral economics

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The Business Of Behavioral Economics

You’ve done everything—endured diets, purged your freezer of Ben & Jerry’s, and educated yourself on fat, sugar, and calories. Yet, you can’t manage to lose weight. What’s wrong with you? According to standard economic theory, which gives humans (perhaps too much) credit for making rational choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight. Of course not, say Leslie John and Michael Norton, professors at Harvard Business School specializing in the burgeoning field of behavioral economics. “Standard economic theory suggests that as long as people understand the full consequences of their actions, they tend to act in their self interest,” says John. “If they want to be healthy, and you tell them how many calories are in a burger, then they’ll eat better.” But behavioral economics suggests that people…

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Posted by nudgestrategist

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