Nudge Blog

Choice architecture

So, some interesting thoughts about choice here. We like “nudging” from an individual perspective, but this is the conversation at the higher level (e.g. government, institutions, etc.).

Still, I think the choice to choose or not to choose shouldn’t come from “on high” from an organization, but rather from the people.

Either way, good read.

What is behavioral? A blog of recent updates to behavioral economics

choicearch

The only thing worse than never having a choice is always having to choose

Choice can be a mixed blessing – as you know if you’ve ever spent an evening browsing hundreds of titles on Netflix only to repair despondently to bed without watching a movie. One famous if controversial study found that people were much more likely to purchase a jar of jam when faced with a choice of just six flavors than with 24, which short-circuited their brains. Even if we overcome “analysis paralysis” and make a decision, other research suggests that we’ll be less satisfied with our choice when forced to pick from a larger range of options. Yet in politics – and in American politics above all – choice remains an unquestionably positive thing. ….[READ]

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