Books Customer Relations Inspiration Marketing

Oops, I did it again – why I buy what Seth buys

Yes, I did it again. No, this has nothing to do with Brittney Spears. Yes, it has to do with Seth Godin and books. A few months ago Seth mentioned that he had a new book out in his blog post.

Picture of a boy sticking his head out of the sand on the cover of Anything you Want

Poke the box.

I knew nothing of the book until reading the blogpost from my iPhone email. Yet, I clicked over to Amazon and purchased it without even thinking.

Yesterday, my RSS feed delivered another blogpost from Seth and he was touting another book – Anything You Want by Derek Silvers. Did I know anything about the book? No. But, I clicked over to Amazon and bought it.


And look – here I am marketing this book and I know nothing about it. All because I trust Seth Godin.

Do you make products or provide services that make people say “Oops, I did it again?”

Customer Relations Marketing

Cookies and Comments

Apologies Books Customer Relations

Apology Nudges

Yes, there is such a category as “apology nudges” and it was just invented by the Chief Nudger because …she neglected to send a prize (the Crush It! book) to a villager (Mary Kay) in a timely manner.

What happens when you don’t deliver what you promise? And, when you promise it?

Resentment from business partnerships? Distrust of customers? No second chance from prospects?

Perhaps you are thinking – “Ok, it was just a book and it was free. Perhaps it isn’t that big of a deal in this case.” Or, is it?

Every single interaction – email, phone calls, text messages, website appearance, Facebook responses – send a message. They are part of your personal brand.

Are you ok with yours? Or, are there areas to improve? What are those areas? Do you know someone who is better in those areas than you? Have you asked them what they do?

Here at Nudge Village, we know we have to make some improvements and luckily we are learning just like you and will share the good, the bad, and the ugly along the way. After all, sometimes we learn A LOT more from mistakes than from when things are going well.

So, as a start on improving – we again say “Mary Kay, we apologize for taking two entire weeks to send out a book and hope that you will forgive us.”

P.S. That reminds us – we selected another winner for “The James Miracle” this weekend and will post that on Tuesday.

Customer Relations Free Marketing

Giving the good gift – to customers

Do you freely give of your products, knowledge, and skills to your customers? Future customers?

                            If not, why not?

We’ll probably be posting about this a lot, but over the past few years (especially with all the social tools out there) it is now essential that you provide something for free to your customers.

And, not just free, but of value – of value from the perspective of your customer.

Take a look at more of our thoughts and please share yours!