Category: Stories


The Power of a Nudge

finger pressing a screenThis week I created a guest blogpost for another blog and realized that I really needed to share it here. After all, it is about the power of a nudge!

So, here it goes!

Have you ever had a family member, a friend, a co-worker or even someone you barely know make a suggestion or comment that made a huge difference in your life? It may have been a simple remark, but it had a lasting impact on choices you made going forward?

We call these “nudges.” These little ideas, comments, and suggestions have the power to increase our self-confidence, encourage us to change direction in our lives, educate us on new possibilities, and  instigate a new business, adventure or idea. Unfortunately, some nudges can have a negative impact – lead us away from generally accepted moral and ethical behavior or cause us to lose confidence in our own capabilities and gifts.

How can small, seemingly unimportant interactions hold this much power in our lives?

Over 10 years ago I decided to quit my job and go back to school. Why? A friend suggested that I should get a masters degree. I had not thought about getting a masters degree, but I had made it a goal to take a few courses in web design. The power of the suggestion made me re-think my plan. I decided to enroll in an online MBA program through the University of Maryland. I was accepted and started my first course – accounting. It wasn’t my best subject and it wasn’t very motivating. A few months into it I received an email from a former co-worker who excitedly shared that she thought I should go to graduate school and that she had found a program just for me at George Mason University. Her email contained all the right words to peak my interest – training, education, HTML, and adult learning. So, I signed up. Seriously, I went to the website, found out the requirements for applying, took the proper steps and I walked into my first class on campus less than four months later.

Why would I start a graduate program based upon a suggestion from a friend? Why would I drop out of an MBA and start a new program based upon a simple email communication?

I still don’t know why, but I acted on their suggestions. Perhaps I trusted their opinions. Perhaps I trusted that they knew my desires, talents and skills. Perhaps I felt inspiration at the moment the suggestions were given. Though I’m still not sure why I accepted those “nudges” and took action, I can look back and see the amazing change they made in my life. I did well in the program and went on to progressively more interesting and higher paying jobs. I also gained a lot of confidence in myself.

The act of accepting a nudge is important. But, what may be even more important is taking the time to become “a nudger.” Sharing small tips that might help a friend, suggesting that someone ask for that raise, and expressing confidence that a person will be able to attempt and achieve a goal. Sometimes it is just to be helpful and sometimes we will truly be inspired to say something that will help someone completely change direction in their job, their friendships, and life goals.

We all have the power to nudge and be nudged. It gets easier with practice and as we become more aware of these interactions, we also start to notice when we might be unintentionally nudging people in the wrong direction or becoming a detriment to their growth. But, those moments will be rare.


p class=”impact-text”>Try nudging someone today. You’ll see. It might change you too.


Tool – YouTube Search Stories

So many tools and so little time, right?

But, we want to keep sharing tips and tricks to get your message out to your users.

Here’s one that helps you tell a story through search. Not sure the value of it yet, but could be a small part of your overall marketing campaign.

Here’s what one of the companies we’ve highlighted, Kuru Footwear, has done.


Schuh Photography logo

Marketing – your story through video

We love stories here at Nudge Village and here’s a great story about Danielle …by Danielle.

What about you? – Could  your idea, book, or business benefit from a little video?

 In the case of a photographer, we think the answer is “Yes.” When offering services like photography, the service provider and customer interaction is extremely important. Why not give customers an idea of your personality, your interests and your approach through video instead of the typical paragraphs of information? If the possible customer approaches you AFTER seeing it, you know that they have already decided that you are someone that they think they want to work with – a warm lead!

We will soon be following Danielle’s example too!

This is just one great example that we were excited to share from the village.

Plus, she has a really cool big shoe at the end of the video – which matches her logo!


Pursuing Strengths – Pearly Gate Wisdom

In the book Strengths Finder 2.0 by Tom Rath, the author shares a story attributed to Mark Twain.

It is short enough to quote:

“”Mark Twain once described a man who died and met Saint Peter at the Pearly Gates. Knowing that Saint Peter was very wise, the man asked a question that he had wondered about throughout his life.

He said, “Saint Peter, I have been interested in military history for many years. Who was the greatest general of all time?”

Saint Peter quickly responded, “Oh that’s a simple question. It’s that man right over there.”

“You must be mistaken,” responded the man, now very perplexed. “I knew that man on earth, and he was just a common laborer.”

“That’s right my friend,” assured Saint Peter. “He would have been the greatest general of all time, if he had been a general.””

The author goes on to comment:

“This story illustrates a truth that is, unfortunately, all too common. Far too many people spend a lifetime headed in the wrong direction. They go not only from the cradle to the cubicle, but then to the casket, without uncovering their greatest talents and potential.

This is why it’s essential not only to discover and develop your strengths as early as possible, but also to help the people around you build on their natural talents. Whether you’re helping a good friend realize that she is a natural at coming up with new ideas, supporting a colleague as he looks for a better fit for his talents at work, or helping a young person understand that her natural competitiveness could be a lifelong asset instead of a hindrance – these actions will start to change the world around you. Every human being has talents that are just waiting to be uncovered.”

Nudge Village Note – We thought this was a perfect story for Nudge Village! This is what it is all about! Helping each other find and pursue our talents. Are you pursuing yours today? Are you helping others do the same? Perhaps the new year is a good place to start.