In 2012 the web headlines self-proclaimed that “the web is dead.” (Yes, even the web couldn’t help but share this with itself) It isn’t that the web is really dead, it’s just that we are using it in different ways. Mobile has played a big part in changing this dynamic as we demand just the right information and support without extraneous “stuff.”
How are you searching the web?
In 2000 I was a recruiter at XO Communications. One day another recruiter saw me conducting a web search and informed me that I was using the wrong search engine. She told me to type in http://www.google.com and in an instant my virtual life changed forever. The simplistic design of the page was a relief to my ADD mind and it seemed to bring up pretty good results.
However, in the past few years that has started to change…if only in subtle ways. Often we don’t trust the first page Google results anymore. After all, most have used some kind of SEO method vs. gaining front page based upon real value as determined by users.
So, what do we trust?
More often than not we trust people, groups and organizations that we know or that we have identified as sharing common interests.
It is time to recognize the importance of tools like Twitter.
I’m an avid Twitter user. I will admit to having 4-5 accounts. My accounts differ depending upon my purpose – one for my work persona, one for my entrepreneurial endeavors, one for just me being me and another for a hopefully hobby someday soon.
Twitter for Searching, Learning and Connecting
Twitter isn’t just for telling us what you like to eat, what you are doing right now or for promoting your product. It is a searching, learning and connecting tool!
I see a lot of friends and entrepreneurs using it just to push information out. They are missing out on easy, quick, and valuable ways to connect to more people, keep up with the pulse of the market and finding out the best way to meet their needs as well as their friends, customers, families, etc.
Communication, after all, occurs when there is an exchange .
So, here are some of the benefits I’ve gained from making Twitter a part of my personal learning strategy:
- News – you can search by any topic and find out the latest and greatest from any possible perspective you can hope for …and more.
- Emerging Trends – connect to thought leaders, magazines, colleges, think tanks, etc. You’ll be the first to know about what the new trends are and bring that knowledge and insight to your job, your entrepreneurial pursuits, your circles of influence and even parenting! I’ve saved money at work just by knowing a few facts that I found on Twitter. In other words, Twitter can help you know WHAT you should be learning in your field.
- Inspiration – yes, a lot of people share daily quotes from every possible past president, prophet, author, etc. But, like Pinterest, you can get ideas and inspiration from what others are creating and designing as well.
- Thought Leaders – yearning to learn from great thought leaders? They are all on Twitter. Ok, they are at least paying someone to tweet their stuff. It’s a great way to keep up with what they are saying and get connected to products and resources they think are important. Just this week I bought a book from Daniel Pink (author of A Whole New Mind and Drive – books I love and highly recommend) that I hadn’t known he was writing. I found out this information on Twitter. Note – the book just arrived at my door tonight and so I’m rushing to finish up this post!
- Crowdsourcing – lately we’ve heard some great examples of how products, companies, and individuals have come together with other like-minded people to accomplish awesome things and help each other achieve their goals. Don’t think that Kickstarter.com benefits from Twitter? Crowdsourcing tools rely on tools like Twitter to spread their ideas and gain contributors for projects.
- Like-Minded – are you into obscure sci-fi classics out of print? What about rare stamps? Perhaps even a nitch of a nitch? You can find them on Twitter. You can connect, share and grow with others that are interested in the same nitch!
- Community Building – want to get more out of it than just searching and following? Start joining in conversations, make lists of different sub-group areas you’d like to hone in on, and be there to congratulate others are their accomplishments, successful product launches or their great tweets!
Don’t be fake. Seriously, create conversations!
They aren’t technology tools. They are communication tools that happen to leverage technology. They are only as useful as the person operating the computer keys. (-: