Over the years I’ve started a few blogs. And among many lessons that I’ve learned, one is especially important to entrepreneurs.
The more you comment on others websites/blogs, the more traffic and comments you drive to your website/blog.
Sometimes you build it and they don’t come. It may not have anything to do with your product or service. Or, it might. But, you won’t know until they come and get a chance to make that assessment on their own.
Here are a few general tips for comments that may help in your quest to drive more interest and perhaps find some good business partners:
Login to comment – don’t provide anonymous comments. If possible, login with your business login so that every time you make a comment it shows your profile, your web address and other information. If you can’t do that, always include your web address in the comment itself so they can find out more about you. Many times I’ve made a surprise discovery through looking at a website shared through comments.
1/2 hour a day – take 1/2 hour each day to look through blogs of friends, family, friends-of-friends, and people with similar interests. Find a way to make one comment on each of their blogs or websites – a compliment, an idea, a link to a resource. Not only does this help drive people to your site (because you shared your web link), but you open the door to a friendship, partnership, or future customer. You also gain a reputation for being a valuable resource with possibly valuable contacts.
Find the competitor sites – in that 1/2 hour daily, seek out competitor sites. Comment on them. Commend them on great ideas, share tips you’ve learned, re-use some of their ideas in your own way and even acknowledge them (on your own site) for inspiring you with the idea. Tell them you’ve acknowledged them and send the link to them so they can see your compliment themselves.
Write Wisely and never be too comfortable – haven’t we all made this mistake? We wrote something cheesy, cocky, cruel, crude, offensive or a little tongue and cheek. Or, we wrote it with only one person in mind? Remember – what we write is there forever. Write wisely.
Do you have more tips on how to make comments an integral part of your marketing campaign and to build partnerships?
Please share your comments! At least it will be good practice sharing here. (-:
P.S. I’m hoping to interview a real SEO (search engine optimization) and SEM (search engine marketing) guru for a future entry so stay tuned…