Pinterest has taken the world by storm in the past few months and those of us working day jobs for organizations don’t even realize the revolution in the creative world this site has created.
What is it?
It is essentially an online space where you get to scroll through pictures of crafts, architecture, places, organizational ideas, etc. and hit a “like” button or actually “re-pin” the pictures to your own space in whatever categories you create. It becomes an online space where you collect all kinds of ideas that YOU like and want to have as reference. Delicious, a popular bookmarking site, allows you to save links. This allows a picture along with a link and comments.
So, why should you care?
If you are creating and selling any of the following, you need a Pinterest account:
- Paintings or Drawings
- Greeting Cards, stationary, etc.
- Unique furniture
- Design Ideas
- Consulting in any creative arena
- Food Sales/Gourmet Products
- …the list goes on
Why should you do it?
It is yet another avenue to market your product and ideas. Why? Exposure. As you expose your product to more people, especially through pictures, it becomes more and more likely that the right people will get exposed to your work. And, as the right people are exposed to your work, those that follow them with similar interests will get exposed to your work. Over time you get more and more exposure to your target audience.
Another reason you should do it – your competitors are already there. Stay at home women have already figured this out and regularly re-post products and ideas of their friends who are leveraging the site to earn money selling their stuff. Many companies are already paying friends to re-pin items. Yep, some people are making their living re-pinning on Pinterest.
How do I start?
Here are some basic steps to help some of those that are a bit gun shy.
1 – Sign up for an account at http://www.pinterest.com
2 – If you have a Twitter account or a Facebook account related to your business/idea, connect using that. It makes it easy to re-tweet or post on your wall. I have set up a connection between the Nudge Village Pinterest account – http://www.pinterest.com/nudgevillage and my Nudge Village Twitter account – http://www.twitter.com/nudgevillage.
3 – Go to the top of the screen and select the “Add” link.
4 – Select from the options provided.
Here’s an explanation of each:
- Add a Pin– this allows you to add a link to a webpage that you want to share. Use the link directly to the page that has a picture. Pinterest is a visual site and is driven by “pinning” pictures, even if you are hoping for them to go to the site to find more informaiton.
- Upload a Pin – this allows you to upload a picture. This option is 2nd best. Why upload individual pictures when you can have your product online in a place where others can order it.
- Create a board – it is unclear why this option is offered along with the first two. This is essentially a separate task where you create your own board (I call them buckets) that enables you to start collecting related interests in one area in your account.
5 – Add a pin, or two or three! – start pinning your own products and assign them a board (i.e. “My Artwork,” “My Photography,” “Schuh Photography,” etc.). Keep yours in a separate board than all of the other items you might start pinning or liking created by other people.
Why pin my own stuff?
This will help some of us identify what is yours and we’ll come onto your site and re-pin it to ours – thereby exposing it to a broader audience.
6 – Start searching the site – take time to search the site for things you like and practice re-pinning them to your own site.
7 – Start following people with similar interests AND that you think would be interested in your products or services. If you follow them, and re-pin some of their items…they may start to notice. If they like what they see, they will start re-pinning your items as well.
Again, broadening your audience at the same time identifying people that are your actual target.
Steps #6 and #7 can actually be a great way to start after you get a login so that you can see the power of the Pinterest site at work.
Oh, and PLEASE connect to http://www.pinterest.com/nudgevillage and follow us. We’ll look at your site every few days and re-pin anything related to your business.
Take a look at some of our current boards (buckets). You may see your product or service already represented, but don’t let that stop you from starting your own! It takes two to tango! (-: